Customer Engagement Proof first.
Then a relationship.
Customers scan your product to find out whether it is genuine - a reason to scan that most QR codes on packaging never have. Right after the check, the same scan turns buyers into social media followers and members of your loyalty programme.
What selling through distribution costs you.
Your product reaches thousands of people. You never meet any of them.
of revenue at product companies comes from services after the sale - reachable only if you know who owns the product. BCG Services Benchmark Study 2025.
Between you and the end customer sit distributors, retailers and workshops.
✓Every scan is a verified contact moment.
A QR code that only offers a brochure gives nobody a reason to lift their phone.
✓This one answers a question the customer already has.
A loyalty programme without a check pays out on counterfeits too.
✓Only verified products earn points.
You do not know which shops actually sell your originals.
✓Retailers register themselves and appear on your map.
Most codes ask for attention. This one answers a question.
A customer holding your product wants to know one thing first: is it real? The authenticity check gives them a reason to scan - and puts your brand on their screen at the moment of highest trust. That is the best moment to ask for a follow or a sign-up.
Scan me for more.
The customer has to be curious enough to scan - and many never are. The code competes with everything else on the pack.
Is this genuine?
The customer scans because they want an answer. The answer builds trust, and everything you show next arrives with that trust.
Followers and loyalty members - from the people who actually use your product.
Grow your following
Right after the product is confirmed as genuine, customers are invited to follow your channels. You reach the people holding your product - not just the people who saw an ad.
- Your channels, one tap after the verified scan
- Asked at the moment of highest trust
- In every market where your products are scanned
Connect your loyalty programme
Your existing loyalty programme can be integrated directly into the scan. Customers join or collect points in the same step in which they verify the product.
- Integrated with the programme you already run
- Points only for verified products - counterfeits earn nothing
- A reason to buy the original, rewarded on the spot
Every scan tells you something about your customers.
Where they are
Scans by country and over time show where your products are actually used - which is not always where you ship them.
Which products they care about
Because every code is linked to its article, you see which products draw the most checks, market by market.
Who they are
Loyalty sign-ups give you email addresses of people who bought and verified your product - direct relationships your retailers and marketplaces used to own.
Reward the retailers who sell your originals.
Loyalty doesn't stop at the end customer. Retailers register themselves, collect points for the genuine products they buy and climb dealer levels - with no extra infrastructure on your side.
additional revenue through dealer loyaltySource: authentic.network
- Self-service retailer registration and retailer map
- Dealer levels, points and high scores in a mobile app
- New retailers won on demand, worldwide
About customer engagement.
How is this different from a normal QR code on the packaging?
A normal marketing QR code relies on curiosity. An authenticity check answers a question the customer already has - is this genuine? - so there is a reason to scan, and everything shown afterwards comes with the trust of a verified product.
Can we connect our existing loyalty programme?
Yes. Your loyalty programme can be integrated directly into the scan, so customers join or collect points in the same step in which they verify the product.
Can counterfeits collect loyalty points?
No. Points are only awarded for products that pass verification. A reprinted code fails the check, so counterfeits cannot earn rewards.
Which customer data do we receive?
When customers join the loyalty programme after the scan, they sign up with their email address and name. That gives you a direct contact to verified buyers of your products.
Do customers need an app?
No. Customers scan with their phone's camera. Verification and the content that follows open in the same step.
How does the scan grow our social media following?
After a successful check, customers are invited to follow your social media channels. The invitation comes at the moment they have just confirmed that their product is genuine - when trust in your brand is highest.
What happens if the product is a copy?
The check fails, so the customer learns that the product is not genuine instead of seeing your content. The failed scan is recorded with its time and place, which helps you see where counterfeits appear.
Do we need a separate code for engagement?
No. Engagement runs on the same serialised code that carries brand protection, tracing, warranty and the product passport.
Works together with
Turn the check into a conversation.
Tell us which channels and which loyalty programme you want to connect. Or start with the Sample Kit - one genuine code and one perfect reprint - and experience the check yourself.
Real impact.