Know what's real.
So do your customers.
Brand protection starts with proof. Counterfeits erode the trust you spent years building - authentic.network lets you, and everyone who buys from you, tell a genuine product from a convincing fake in a single scan, and catches clones the moment they surface.
When a fake fails,
your name is on it.
A counterfeit reaches your customer through the same channels, in the same packaging, as the real thing. They can't tell the difference - so when it underperforms, the disappointment attaches to your brand, not the counterfeiter's. A premium brand quietly stops feeling premium.
- A one-star review you didn't earn - and can't take down.
- A customer who blames you, and never comes back.
- A reputation built over years, eroded one fake at a time.
Doing nothing
has a price.
$467 billion in counterfeit goods moves through global trade every year - 2.3% of everything traded. A share of that is aimed at your category, and every quarter without protection is a quarter you pay for it. OECD / EUIPO, 2025
Lost revenue
Every counterfeit sold is a sale you never made - and a customer relationship the counterfeiter now owns instead of you.
Margin & pricing power
Cheap fakes drag your perceived value down and pressure your pricing across the entire channel.
Safety & liability
A counterfeit that fails or harms someone can become your recall, your lawsuit and your regulatory problem.
The longer you wait
Counterfeiting compounds - the more fakes already in market, the harder and costlier it becomes to claw back control.
A code that shows
when it's been copied.
Every product carries an authentic.network identity protected on two levels at once - a crypto-optical print that is destroyed the moment it is copied, and anomaly intelligence that flags a cloned code by how it behaves across the network. A fake can copy the picture. It cannot copy both.
- Copy-evident at the source. The printed structure fails under reproduction, so a forgery carries the evidence of its own copying.
- Verifiable by anyone. Customers confirm authenticity with a standard smartphone - no app to install.
- Detectable in real time. A cloned code scanned anywhere surfaces instantly across the network.
Every method
forces a trade-off.
Every authentication method trades something away - cost, hardware, or the ability to check a product without a specialist. This is where each one lands.
| Approach | Hard to clone | Smartphone | No hardware | Low cost at scale | DPP-ready |
|---|---|---|---|---|---|
| Standard QR code | ✗ | ✓ | ✓ | ✓ | ~ |
| NFC | ✓ | ~ | ✗ | ✗ | ~ |
| RFID | ✓ | ✗ | ✗ | ✗ | ~ |
| Hologram | ~ | ✗ | ✓ | ~ | ✗ |
| Blockchain-only | ~ | ~ | ~ | ✗ | ~ |
| authentic.network | ✓ | ✓ | ✓ | ✓ | ✓ |
From blind spot to
real-time control.
Catch fakes in-market
Spot cloned codes as they are scanned, wherever they appear - instead of learning about it from customer complaints weeks later.
Turn customers into verifiers
Every scan that proves authenticity also reassures the buyer - and quietly reports anomalies back to you.
Build the enforcement case
Scan location and pattern data give you the evidence to issue marketplace takedowns, brief customs, and act against the counterfeiters behind the listings.
Trusted where a fake
is a safety risk.
Brand protection on authentic.network runs across tools, lubricants and industrial equipment - sectors where a counterfeit is not just lost revenue, but a liability.
Common questions
In real time. The moment a cloned code is scanned anywhere, it is flagged across the network - you are not waiting on customer complaints or test purchases to find out a fake is in circulation.
The crypto-optical print is copy-evident - its fine structure is physically destroyed when reproduced. And even a code that looks identical gives itself away through anomaly intelligence, which checks how each code behaves across the network. A fake cannot copy both.
No. Verification works with a standard smartphone camera. There is nothing for the customer to install - they scan and instantly see whether the product is genuine.
Yes. Authenticity travels with the product, so a unit can be verified wherever it is - in store, in a customer's hands, or bought through a marketplace - and cloned codes surface regardless of channel.
Serialization gives each unit a number. It tells you which product something claims to be - not whether the item in front of you is real, because a number can be copied onto a fake as easily as it is printed on the original. The copy-evident mark adds the part serialization cannot: proof that this physical item is the genuine one.
Two layers. The printed structure is copy-evident, so a reproduction can be told apart from the original in a single scan. On top of that, scan behaviour is analysed across time and geography - the same identity appearing in two places at once, or scanning far outside its distribution route, surfaces as an anomaly.
Categories where a fake is a safety or liability problem rather than just lost revenue - tools, lubricants, industrial equipment, solar and healthcare. That is where authentic.network runs today.
Yes. The mark fits existing print and packaging lines rather than replacing them, so it can run alongside or in place of what you use today. What that means for your setup is best mapped in a short scoping call.
See it on your
own product.
A 20-minute call is enough to show how brand protection would work on your packaging, your channels and your volumes.