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Case study · Lubricants · LIQUI MOLY

40 million canisters. Each one proves itself.

LIQUI MOLY puts a copy-evident code on every oil canister lid. Customers in more than 150 countries check it with their phone before they open the oil.

A phone checks the copy-evident code on an oil canister cap and shows VerifiedAI-generated image
40M+
products protected every year
150+
countries where customers check
~1 s
from scan to answer, no app
May 2026
live on every oil canister
At a glance
Challenge

Counterfeit oils damage engines and trust. Customers had no way to tell a genuine canister from a copy.

Solution

A copy-evident code on every lid, connected to LIQUI MOLY’s systems. Any phone checks it.

Result

Every customer can check before opening. Every scan is counted. Suspected fakes go straight to LIQUI MOLY.

The challenge

A popular oil is a popular target.

LIQUI MOLY develops and produces its oils in Germany and sells around 4,000 items in about 150 countries. The further a canister travels, the harder it is for a workshop or driver to know what is inside.

“Like all lubricant manufacturers, we are constantly faced with the worldwide threat of counterfeit products and we take legal action whenever possible.”
Marco Esser, Marketing Director, LIQUI MOLY · LIQUI MOLY press release, 2 June 2026
What a customer sees

Three seconds at the shelf.

  1. 01 · Scan

    Point the camera at the lid

    Any phone camera reads the code. No app, no account.

  2. 02 · Know

    Original in about a second

    The product page opens, with information on the oil and its use.

  3. 03 · Report

    A copy fails – and is reported

    If the check fails, the customer reports the suspect directly to LIQUI MOLY.

Screens simplified for illustration.

The rollout

From a traceability code to a code that proves itself.

  1. 2023

    QR codes on every lid

    LIQUI MOLY puts QR codes on its oil canister lids to trace each item’s origin by batch.

  2. May 2026

    The copy-evident code goes live

    The codes are replaced by a version with a green frame that a reprint cannot pass. All oil canisters carry it.

  3. June 2026

    Announced worldwide

    Customers check the oil before they open it – and can report suspected counterfeits to LIQUI MOLY directly.

Inside LIQUI MOLY

One code. Connected to everything behind it.

  • ERP connectionEach serial number linked to article, batch, production date and target market.
  • Track & traceWhere canisters are scanned, how often and with which result.
One code
  • Grey-market controlGenuine products that turn up in markets they were not meant for.
  • Digital servicesOil finder and customer app on the same code.
“We want to be able to trace our entire supply chain, from production to the end customer. And we want to do so worldwide. This is essential to delivering on our quality promise.”
Marco Esser, Global Marketing Director, LIQUI MOLY · The Shop Magazine, 3 June 2026

About this project.

Which LIQUI MOLY products carry the code?

All LIQUI MOLY oil canisters carry the copy-evident code on the lid, according to LIQUI MOLY’s press release of 2 June 2026.

How do customers check an oil?

They scan the code on the lid with their phone camera before opening the canister. In about a second they see whether the product is genuine, plus information on the product and its use.

What happens if the check fails?

The customer sees that the product is not original and can report the suspected counterfeit to LIQUI MOLY directly.

How many products are protected?

Around 40 million products a year, checked by customers in more than 150 countries.

Is the solution connected to LIQUI MOLY’s systems?

Yes. It runs inside the existing system landscape, with ERP connection, track & trace, grey-market control and digital services such as an oil finder and a customer app on the same code.

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